#SADARMEN
MAKE MEN REALIZED THAT IT’S WRONG TO WASH THEIR FACE WITH A BAR SOAP
The fact that many of men in indonesia don’t really wash their face with a face wash, but a bar soap instead. It happens especially in 2nd and 3rd cities. They don’t even know what exfoliating is. A lot of them haven’t realized how important it is to take care of their facial skin.
MEN TAKES CARE OF THEIR STUFF MORE THAN THEIR FACE BUT BEING COOL IS NOT ABOUT JUST TAKING CARE YOUR STUFF
Men do care so much on every aspect to enhance the looks. Car, nice hairstyle, bodybuilding, etc. but they forget about healthy facial skin is one of the aspects too, hence they should take a good care of their facial skin.
As a wake up call for every man, #SADARMEN is to remind that your facial skin does affect your looks. No one looks good in oily skin or dry skin.
Garnier Men Sachet is become best solution for men who need a simple handy face wash so they can wash their face regularly in order to keep looking good anywhere.
PUSH THEM ONE STEP FURTHER TOWARDS THEIR COOLNESS BY TELLING THEM HOW SIMPLE IT IS
Aimed to communicate further about the sachet packs, #SadarMen journey started from digital video to disrupt the audiences.
Extend the communication through #SadarMen van across Java to give our audience a chance to experience for themselves and become #SadarMen.
FINALLY, HERE ARE MEN WHO FINALLY REALIZED THE IMPORTANCE OF TAKING CARE THEIR FACE PROPERLY
Number of men who have realized the importance of washing faces using Garnier Men.
Number of Garnier Men Sachet that been sold during the campaign.
