ONIGIRI

MAKE DAILY HYDRATION EXCITING FOR YOUTHS THROUGH SEAMLESS EXPERIENCE.

Pocari Sweat always strives to overcome dehydration problems through its core message, "body liquid replacement for audience's daily needs".

Even though Pocari Sweat has well established in sports, there is a big question that need to solve: how can Pocari Sweat be relevant on YOUNGSTER DAILY ACTIVITY, hence excites them?

SHOWCASING HOW FUN A YOUTH’S ACTIVE LIFE Is

The great opportunity lies in Yuki Sasou, a new Pocari Sweat’s brand ambassador known as Pocari Sweat Watch Girl. The signature of her Japanese-kawaii has a great potency to be more than just an Ambassador.

So we give Yuki Sasou a stage to portray the active life of the youth who loses IONs and replenishes them through the most Japanese-kawaii friendship adventure. — So we give Yuki Sasou a stage to portray the active life of the youth who loses IONs and replenishes them through the most ***Japanese-kawaii*** friendship adventure.

EXCITE THEM THROUGH ADVENTURES

Develop a web series that follows a story of a girl who embarks on a new chapter in life and encounters treasure in the form of friendship and throughout all her adventures, Pocari Sweat will always be there to replenish her ION.

LET EVERYONE EXPERIENCE THE FUN

To make the story more impactful and expand the excitement within the audiences, we create an interactive game called AdventurION which is led to sales activity.

But digital contents were not the only playground, as we doubled the fun at Jak Japan Matsuri 2017 and reminded people to replenish their ION with Pocari Sweat, so they can join the fun to the fullest here.