ONIGIRI

Pocari Sweat

Making daily hydration exciting through seamless experience.

Pocari Sweat always strives to overcome dehydration problems through its core message, "body liquid replacement for audience's daily needs".

Even though Pocari Sweat has well established in sports, there is a big question that need to solve: how can Pocari Sweat be relevant on YOUNGSTER DAILY ACTIVITY, hence excites them?

Opportunity

The great opportunity lies in Yuki Sasou, a new Pocari Sweat’s brand ambassador known as Pocari Sweat Watch Girl. The signature of her Japanese-kawaii has a great potency to be more than just an Ambassador.

So we give Yuki Sasou a stage to portraying the active life of the youth who lose IONs and regain them through the most kawaii adventure of friendship.

Idea/Solutions

Develop a web series that follows a story of a girl who embarks on a new chapter in life and encounters treasure in the form of friendship.

To make the story more impactful and expand the excitement within the audiences, we create an interactive game called AdventurION which is led to sales activity.