GARNIER COLOR NATURALS
The hidden true color
Little did we know, many of Indonesian women are hiding their true colors. They hide behind the fear of failure, while deep down they actually have the willingness to explore and express their identity. In this case, hair coloring.
Born with black and medium to deep hair complexion, Indonesian women doubt if they could pull off a vibrant hair color without having to risk their hair from the coloring process damage.
Therefore, they see the transformation as a big change in their lives, which always bring them back to black.
No more hiding, Garnier Color Naturals Ultra Color got your back
Answering their doubt, Garnier Color Naturals Ultra Color came up with a range of vibrant hair colorant that change the whole coloring game for dark hair with its natural ingredients that could prevent hair damage throughout the process.
We believe that everyone shouldn’t be afraid to show their true color, maybe it’s not an easy process, but it can surely be fun. Plus, we won’t let you doing it alone and let the whole world celebrate it with you.
Let’s celebrate your true color!
#BERANIBERWARNA
It’s a bold statement to reassure women by guiding them through the process of change.
Because the natural ingredients of Ultra Color’s can make them confidently expressing themselves.
We know it’s not going to be easy, but we will make it fun!
Therefore, we want to encourage and inspire women to be #BeraniBerwarna through a fun music video along with Garnier Color Naturals Ultra Colors brand ambassador, Mikha Tambayong.
Get the inspirational figure to join the movement
To trigger a digital buzz, we also invited most influential beauty icons in digital world to be #BeraniBerwarna and celebrate the movements. And the results are beyond our expectation!
Jovi Adhiguna
Astari RIri
Hanum Mega
Marya Angeline
And the process doesn’t stop there.
When we say we want to encourage them, we won’t let them do it all alone.
We do it entirely.
We gave them all the knowledge and inspiration needed to be #BeraniBerwarna on social media so they feel comfortable to do it.