ASIAN GAMES
A Forgotten Historical Success
It was the year 1962, when Gelora Bung Karno was built to held the Asian Games for the first time. This historical moment repeated in 2018.
Despite the 1962 success, the 2018 Asian Games had many challenges (Too expensive, No socialization, No euphoria, Asean Games or Asian Games?) that needed to be overcome and to #SukseskanAsianGames.
Sports alone is not enough to excite the audience at large.
Turning Sports event into Euphoria for everyone to experience
In order to #SukseskanAsianGames, we believed that everyone had to be involved, and thus we tapped into various interests to accommodate different audience groups and give them something to be excited about, regardless of their love or interest for sports.
Giving the euphoria to be embraced by any kind of interests through digital
In order to elevate the euphoria and hype, we warm up the audience with six activities.
Collaborating with various enthusiasts to shout louder across Asia
Work together with hundred of local and international influencers to reach wider audience.
Serving millions of people through millions digital content as the whole euphoria
In order to capture 45 countries, 15000 athletes, and countless match everyday, we team up with INASGOC and volunteers to bring this excitement to digital platform.
Once the games began, people talked about it, and people wanted to be a part of it, therefore those 4 contents become our main course to serve them.
It feels great to see the euphoria
The #OpeningCeremonyAsianGames2018. Became a trending topic on Twitter in just 1 hour.
While on Instagram we got 5,789 photos using #OpeningCeremonyAsianGames2018.
Submissions saturated the digital sphere
There were almost 10k excitements that captured on a submissions from everyone to welcoming Asian Games 2018.
We are honored and humbled to be a part of Asian Games 2018
Hope this spectacular story could passed on to the future generations.